Scientific journal
Scientific Review. Biological science
ISSN 2500-3399
ПИ №ФС77-57454

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THE SITUATIONAL ANALYSES OF THE MODERN MARKET OF BIOLOGICALLY ACTIVE FOOD ADDITIVES

Turchenkov S.S. 1 Khlebtsova E.B. 2 Puchkov M.Y. 1
1 SSI-Russian scientific-research Institute of irrigated vegetable and melon growing Russian Academy of agricultural Sciences
2 GBOU state educational institution Astrakhan state medical Academy
In times of economic difficulties underwent substantial changes the structure of nutrition of the population, which in turn has led to a deficiency in the body full of protein, essential amino acids, vitamins, macro - and microelements, and, hence, and to the growth of morbidity. Therefore, at the present stage of the optimization of nutrition of the population of the essential role of biologically active additives to the food, which in addition to the normal diet contain a small amount of a complex of vital nutrients. With respect to supply of goods on the Russian market of dietary supplements, it was noted that the share of domestic producers in the formation of commodity resources of the Russian market of dietary supplements in conventional units (averaged packaging) is 65-70 %, the remainder being imported drugs. In relation to the pre-crisis period the price of the same dietary supplement domestic production in Russia increased by about 2.1 times, but in recent years the prices for domestic dietary supplements increased by 30 %. In order to study the consumer behavior in the market dietary supplements conducted a sociological study of buyers. The survey results showed that the main consumer group BAA are women (65 %) under the age of 50 years with higher education (59 %). Among the respondents, two-thirds of BAA before buying, the rest bought them for the first time. The majority of consumers (36 %) take dietary supplements regularly, and notes the satisfactory effects on health. Half of the respondents prefer to buy supplements from pharmacies, and a third - in the «Bench of life.» When selecting the manufacturer 44 % of shoppers prefer to Russian firms, whose products are attracting efficiency (65 %) and price (55 %).